What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, making it easier for your target customers to find you. It is a very important component of any digital marketing strategy, alongside Pay per click, social media marketing, content marketing and other digital marketing services, and if done correctly can yield huge rewards for your business. This approach helps create optimised, socialised influencer activated content that will connect with your customers whenever and wherever they are searching.
Increasing visibility or awareness are a good start, but they’re not the end goal for SEO. Getting the right content in front of the right people should lead to more relevant traffic, increased leads, conversions, and more sales. Simply put, SEO should ultimately drive business goals. Our approach — refined through hundreds of hours of client work — is designed to impact your bottom line.
When people are actively looking for your business, the vast majority will use a major search engine. Whether that’s an existing customer searching for your details by name, or a prospective customer searching for what you do, you need to appear in the top results to stand any chance of being seen.
SEO can be frustrating, as any company executive understands. The stakes are high, and using non-reputable agencies or consultants can result in irrelevant traffic, or worse, Google penalties.
That’s why many businesses depend on our services to increase both revenue and brand reach. The relationships we have with our clients are long-term and we try not to tie our customers down in a long term contract.
How we work
The first stage of SEO projects is to do our homework to better understand your business, your industry, your target customers, and your competitors. This will give us the best chance of fulfilling your goals and expectations, our team defines deliverables accordingly. No ambiguity—you’ll know what to expect from us at the very beginning.
02. SEO STRATEGY & PLANNING
When we build or refine our strategic planning, we do so to keep ourselves accountable to you. Our method of developing SEO strategies is meant to do one thing: drive effective ROI. Our strategies are customised and created from the ground up, giving you a unique experience tailored specifically to your business goals and objectives.
03.SEO HEALTH CHECKS
Addressing technical issues is always ongoing, and it is our duty to proactively look for ways we can improve your site. We’re capable enough to complete most of our objectives independently, but we also have extensive experience working in coordination with developers to guarantee correct implementation.
04.RELEVANT KEYWORD RESEARCH
By performing keyword audits, we will determine where your competition is—and isn’t—making money and what can be realistically achieved. This allows us to build out SEO campaigns based on difficulty level.
05.OPTIMIZING EXISTING OR CREATING FRESH CONTENT
SEO rankings rely heavily on how search engines perceive your website’s content. Search engine’s number one job is to consistently satisfy a searcher’s query with high-value, trustworthy content. E.g. If Google doesn’t think your content is useful or trustworthy, your website will have a hard time outranking your competitors.
06.LINK BUILDING, PROMOTION & REPORTING
The number of sites that link to your content used to be a strong ranking signal. But today it’s more about quality than quantity. Traditional link building has become a great deal of effort for very limited returns. Search engines analyze the relevancy and number of sites that point back to yours. The more links from related websites, the more favorably Google views your brand and we provide data and insights every week with full transparency.