What Is Pay-Per-Click?
Unlike SEO, Pay-Per-Click is like surgery. It create instant result by reaching people and engaging them instantly through Ads. SEO takes time, it’s like going to the gym and working out, you don’t get the result in a day or instantly. it’s long term and permanent.
If you are in a hurry to reach the first page on google searches, PPC will help you achieve that. PPC displays your ads alongside search results instantly. it’s perfect for websites with an online sales funnel ready for markets or where keyword competition is very high and you only pay when your ads are clicked.
There are no shortcuts or “hacks” to driving success with pay per click advertising. We’re experienced in managing PPC campaigns for many years, and it’s taken experience to hone our process. We believe it’s important to keep you involved every step of the way and give you full visibility into how we produce results. Here are various types of campaigns and processes we have worked on previously;
- Shopping campaigns (formerly called PLAs)
- Landing page creation
- Retargeting campaigns
- Video campaigns
How we work
During discovery, our team seeks to gain a clear understanding of your business, your industry, your target customers, and your competitors. In this first phase, our team will define deliverables and align with you on campaign goals and expectations.
To hold ourselves accountable, we continually build and refine strategic plans to make sure things don’t fall through the cracks. Because we never let anything run on auto-pilot, our planning includes regular testing.
03. ACCOUNT SET-UP
With a strategy now in place, our team evaluates how to best optimise the current campaign structure for quick wins, to avoid any downtime. During the management of the now-optimized existing structure, we’ll work on building out campaigns for best performance, keeping in mind historical Quality Score factors.
Keywords are a fundamental component of any PPC campaign. We segment keywords thematically to tailor ads and landing page experiences. Management goes beyond the initial research, requiring constant search query analysis for the creation of new keywords, ad groups, and negative keywords. The result is a lean account focused on the best producing keywords.
We write copy that doesn’t just sell—you can trust us to make your brand look good. Our copywriters have years of experience writing specifically for search engines. We’re never satisfied with OK, which is why we’re always testing new ad copy to see what resonates best with your brand and your target customers.
By leveraging available data, we adjust bids, budgets, and even ad copy to make pay per click a genuinely one-to-one experience. Through audience creation and management, we go beyond just keywords to maximize the return on investment of your ad cost to help generate an effective ROI.
No matter how well a campaign is doing, we constantly check in to understand how we can make your ad dollars work harder for you because a campaign not watched closely will waste your money, sometimes drastically.
We provide data and insights on a weekly basis with full transparency. When things are going well, we’ll share why. When performance is down, we don’t sugarcoat the news and provide recommendations on how to right the ship. Your dedicated account manager will discuss findings with you on set calls weekly or at an interval of your choice, looping in other team members and analysts as helpful to the conversation.
We are experts in pay per click management. As such, we offer additional related services, depending on what your account needs. We do Pay-per-click management for Facebook Ads, Bing Ads and not just Google Adwords.