Here Is What You Need To Know

Google has not revealed precise information about what has changed in the search algorithm or which industries or topics are a special focus of the Google Update. It also remains unclear whether there is a connection to the Coronavirus Pandemic and the changing search behaviour of Google users. According to Google, the entire period of the rollout takes one to two weeks until all changes are live. Google often undertakes tweaks post-rollout – they commonly will make adjustments due to unintentional or undesirable ranking results.

Impact of the Google May 2020 Core Update

In the meantime, some SEOs experts have reported on the effects of the Google Core Update. According to the signs so far, there are several industries and page types that can be expected to be affected by the changes. According to initial statements from the Webmaster World Forum and Twitter, there are changes in a wide range of industries – from recipes to tech, health or even finance.



Those who have seen ranking losses due to an update, “have neither violated Google Webmaster Guidelines nor undergone any manual or algorithmic action.” The updates are intended to improve the overall quality of search results. According to Google, these changes could see websites that previously ranked lower suddenly rank higher and vice versa.

Google recommends that SEOs whose websites have been hit by a Google Update to “focus on delivering the best possible content” and suggests conducting a website audit asking questions in the following four areas:

Content & Quality: Does the website offer original, valuable content that goes beyond copying? Are meta titles and descriptions appealing and designed to match the content? Would you as a webmaster share this content with friends?

Expertise: Is the content trustworthy? Does the page contain errors? As a webmaster coming to the site via Google, would you trust it yourself?

Presentation & Production: Does the content look well researched and produced or does it seem more like mass production? Are there too many ads? Does the site load appealingly on all devices?

Competitive Comparison: Does the website offer added value compared to other competitors? Does the content meet the expectations of the users?

Users can perhaps get a first impression by answering these questions honestly and examine their own website in comparison with competitors, especially with regard to the value of the content.

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